One Kings Lane: 19% of new customers from a channel they weren’t on
- 19%of new customer acquisition
- #1ROAS across acquisition channels
- Net newchannel, launched from zero
AppLovin now brings in 19% of One Kings Lane’s new customers, at a higher ROAS than both Meta and Google.
01 Where they started
One Kings Lane sells premium home décor and furniture. These are considered purchases, with higher prices and more thought behind every order. Meta and Google were its acquisition channels, and the team was looking for a new place to find customers.
02 Why AppLovin
The common assumption is that ads inside mobile games only sell cheap, impulse products. One Kings Lane was a real test of that. AppLovin’s core audience, women 30 to 45 who make most of the household’s buying decisions, is exactly who furnishes and decorates a home. And 35 seconds of full-screen attention is enough to show a room, not just a product.
03 What we built
We set up the account, pixel, catalog and third-party attribution so results could be measured against One Kings Lane’s own data. The creative was built for AppLovin from the ground up, designed to sell a look and a space, with end cards and product screens that carry shoppers straight to the pieces in it.
04 How we scaled
We launched broad, let the algorithm learn, then scaled spend in controlled steps. Bids, budgets and goals were managed daily, with fresh creative going in every week to keep performance steady as spend grew.
05 Where it stands now
AppLovin now brings in 19% of One Kings Lane’s new customers, at a higher ROAS than both Meta and Google. A channel the brand wasn’t on is now one of the main ways it finds new customers.
“We were skeptical a mobile-game ad could sell home décor. Arc proved us wrong fast. AppLovin is now a real part of how we find new customers, and we’re excited to keep scaling it together.”
Want results like One Kings Lane’s?
Tell us what you sell and what you spend on Meta. We’ll show you what AppLovin could do for you.
Talk to us
Let’s build your next acquisition channel.
We take on a small number of brands each quarter. Tell us what you sell and what you spend on Meta, and we’ll show you what AppLovin could look like for you.